Flipboard could own Social TV


flipboard-TVOn the off-chance you’ve been living under a rock, Flipboard is this amazing tool that allows you to aggregate your social feeds – Facebook, Twitter, Instagram, LinkedIn, Tumblr, SoundCloud, Vimeo, etc – into one, intuitive interface. It’s a really an amazing experience and now has around 20 million users.

On the off-chance that there is a rock on top of the rock you’ve been living under, there is this consumer behavior called media stacking. If you haven’t heard of it, rest assured that you’ve done it. As a matter of fact you’ve done it in the past 24 hours. Unless of course you live under a rock or both of those rocks and don’t have TV. Media stacking is watching television while using an electronic device such as a laptop, iPad or smartphone. It’s also called social TV and consistes of people sitting down to watch TV and share their thoughts via social media, primarily Twitter.

After Flipboard added ‘TV’ channels back in August, it became easy to imagine social TV being encapsulated into the Flipboard app. This would be a shift from their current business model of pure media consumption but it makes sense as more and more people are interacting with peers “around” media. Flipboard could own social TV.

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.