Flipboard could own Social TV


flipboard-TVOn the off-chance you’ve been living under a rock, Flipboard is this amazing tool that allows you to aggregate your social feeds – Facebook, Twitter, Instagram, LinkedIn, Tumblr, SoundCloud, Vimeo, etc – into one, intuitive interface. It’s a really an amazing experience and now has around 20 million users.

On the off-chance that there is a rock on top of the rock you’ve been living under, there is this consumer behavior called media stacking. If you haven’t heard of it, rest assured that you’ve done it. As a matter of fact you’ve done it in the past 24 hours. Unless of course you live under a rock or both of those rocks and don’t have TV. Media stacking is watching television while using an electronic device such as a laptop, iPad or smartphone. It’s also called social TV and consistes of people sitting down to watch TV and share their thoughts via social media, primarily Twitter.

After Flipboard added ‘TV’ channels back in August, it became easy to imagine social TV being encapsulated into the Flipboard app. This would be a shift from their current business model of pure media consumption but it makes sense as more and more people are interacting with peers “around” media. Flipboard could own social TV.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.