Tag#SEO

What PageRank should be now

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If you’re unfamiliar with the the concept of PageRank . . . then go here for a detailed explanation. To woefully oversimplify, PageRank is the method with which Google determines which sites are returned in what order when search for something. Currently PageRank is a complex combination of your site content (optimized & fresh) + inbound links + metadata. All of this information allows...

Why does social media fail?

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I got a call from a friend who’s going to pitch some social media work and we got to talking about what direction he wanted to take the conversation. It raised some excellent points that many fail to see unless you’ve been through it. I’ve used this recipe in the past and it has worked for me. Obviously you always want to start the conversation with: “What are your goals...

ITEC 4700: Class 16 – Monetizing Web 2.0

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Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

The Death of Marko-babble

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I was recently working with a client and we were discussing text content on their site. I asked a question about the content in a specific section and they replied; “Oh. That’s just marko-babble.” I (like many) have suffered from meaningless content over the years and with the evolution of the Internet, have come to realize marko-babble is dead. The autopsy reveals the...

My Search Assistant

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I have been looking through the metrics for this site in Google Analytics and I’m seeing some worrisome things in regards to the amount of time spent on the site when someone arrives via specific searches. For example, when someone searched for the Bellandi Group and ended up at my site. They stayed less than one second. Put simply, this is not a good thing. (The Bellandi Group is in the...

Findability: The First Step in Building Deep Customer Relationships

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There has been a lot of talk (for a long time) about Web 2.0 and what it means to the online market. The term was first used by O’reilly Media in 2003 and is used to describe a group of technologies that enable online communities. Many in the web industry are sick of the term and yet most business people have only heard the term recently often confusing it with a new platform. Perhaps most...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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