This video reminded me of Perceptive Pixel AND they’ve taken this concept much farther. The impact this could have on marketing consumer products is amazing to think about AND I’d also like to see this type of technology interact with mobile devices.
ITEC-4700: Class 6 – flickr
We covered flickr last night. Yes, flickr is a robust Web 2.0 community. We reviewed its history and evolution from a tool set to its current function. We reviewed the community and functions like image tagging (rollover image and see the magic), geo-tagging. We also tried to export an image into my blog after tagging the image, but unfortunately, it didn’t work. That could be an amazing...
How to monetize the coming collision between mobile and social
Social media is pushing the adoption of mobile web in the US. (Twitter happened because of the iPhone!) Everybody put your helmets, shin guards on and brace for the impending collision between mobile and social. This year mobile internet useage is up 110% nationally and 148% internationally. Gartner predicts that within 3 years web enabled phones will outnumber terrestrial internet connections...
ITEC-4700: Class 5 – Wikipedia
Last night we reviewed Wikipedia as a business (cleverly using Wikipedia) and we looked that the other businesses that Wikipedia has created. Wikibooks – A collection of educational textbooks that anyone can edit. Wiktionary – Their version of a dictionary. Wikiversity – Content around learning resources and learning projects. Wikinews – User generated news. Wikispecies...
The recession has pushed us towards social commerce
For may of us, the recession is not over. In fact, it’s still in full swing. Unemployment may hit 11% this month and 17% are underemployed. Just in case you’re wondering what underemployment looks like – think of a PhD serving you food at your favorite eatery. I’m wondering if all this “good news” is pushing us towards Jeremiah Owyang’s 5th era of social...
ITEC-4700: Class 4 – blogging
Had a great class on Thursday and talked about blogging and how it can be used to build your business. We specifically covered its impact on SEO and transparency. Blogging can cover all four levels of online relationships: finable, recommendable, transparent and collaborative. We also talked about Google’s battle with China and how microblogging is happening without Twitter in China. We...
Icelantic, the social ski
So I’m in the line at Wahoo’s waiting to order a shrimp enchiladas and I see an ad for Icelantic skis. The artwork adorning the top of the skis was so striking I mentioned it to my wife and told her that I wished they sold snowboards. Fast forward 2 months to my first class. The students are going around the room talking about what they do and Chris Blackett tells us that he works for a...
ITEC 4700: Class 3 – social objects, social graph, social capital
Tonight was our third class and we discussed the concepts of social objects, the social graph and the social capital; what can I say, it was a social night. We reviewed the importance of identifying and tying experiences to your product/service. We talked about the rules of building social capital according to Chris Brogan: Listen first – before you do anything, make sure you know who...
QR code building by Teradadesign + Qosmo
Teradadesign + Qosmo of Tokyo covered the facade of a building that when viewed through an iPhone app, shows ” virtual interactions”. (This is one of the ways I hoped this would go when I posted about QR codes and augmented reality being combined.) Enjoy!
How do objects become social?
Social objects are any reason for two people to be talking according to Hugh MacLeod. (Great definition and for marketing purposes let’s focus on products/services.) A social object could be the Puma shoes you built using their Mongolian BBQ. It could be Comcast’s customer service on Twitter. It could a snowboard or an iPhone. All these are all shared online (and off). Does this mean...