I don’t want to be like an Aye-aye


With respect to an iPhone and how you hold it, it’s important to remember:

  • vertical = camera/phone call
  • horizontal = data

I’ve been very surprised at the number of apps that don’t rotate the screen to allow the user to hold the device so that the majority of the screen can be utilized for data entry/content manipulation. The iPhone is a data-driven device and it interrupts the flow when the app does not rotate the screen. App developers are forcing people to use the device like the one that most of them abandoned; the BlackBerry.

There’s a lemur on Madagascar called an Aye-aye. It has a thin middle finger that can be up to three times longer than it’s other fingers. Evolution has changed this finger to enable the Aye-aye to pull insects out of small holes, to eat. If iPhone applications developers don’t enable their applications to rotate when the device is held horizontally, so we can be “all thumbs”, we could soon develop elongated middle fingers as well. I for one, don’t want to be like an Aye-aye.

Add comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.