For those of us that read the Cluetrain many moons ago, we are increasingly amazed at how well it has held up to the rapid changes the Internet has experienced over the last 10 years. (This book is amazing and is required reading for my class at DU.) At the time of its release, most people we locked into the concept of mass customization; which is now standard on sites such as Puma’s...
For may of us, the recession is not over. In fact, it’s still in full swing. Unemployment may hit 11% this month and 17% are underemployed. Just in case you’re wondering what underemployment looks like – think of a PhD serving you food at your favorite eatery. I’m wondering if all this “good news” is pushing us towards Jeremiah Owyang’s 5th era of social...
Social objects are any reason for two people to be talking according to Hugh MacLeod. (Great definition and for marketing purposes let’s focus on products/services.) A social object could be the Puma shoes you built using their Mongolian BBQ. It could be Comcast’s customer service on Twitter. It could a snowboard or an iPhone. All these are all shared online (and off). Does this mean...
Why is there no iPhone-only social network? Nothing against iRovr but their traffic doesn’t look very compelling. Michael Arrington wrote a pretty good piece about this back in February of 2008. His focus was on iPhone users finding each other via GPS and triangulation. This is the kind of service that Brightkite offers although I’m unaware of an “iPhone users only”...
I read on TechCrunch a couple of weeks ago that 25% of Facebook users access Facebook via their mobile device. I then read this post from Merrit Colaizzi on the fact that mobile and social media are now a “hot couple”. I’m sure members of mig33 would argue that this has been true for a while but I think the point is, the mobile Internet is finally at a state where sharing items...
I got an email from a friend on Friday informing me that I had to see this amazing video and the sheer amount of calculus involved to pull it off was stunning. (Video at the bottom.) The video is well done and very funny. Makes me want to set up a huge Slip ‘n Slide. I would consider this video viral and I’m sure that many have seen it by now. The question is, do you remember who made...
It was reported today by Real Business that United Airlines shareholders have lost $180 million dollars in valuation because of a music video on YouTube telling Dave Carroll’s story about how United broke his guitar and then didn’t do anything to resolve the situation. The song is called United Brakes Guitars and is a catchy little tune if you like country; which I do NOT. Now...
Found this great video of Forrester’s Jeremiah Owyang talking about the 5 Eras of the Social Web.
Several months ago I found an image bookmarking site called FFFFOUND! and I love it. As a kid I looked through Life magazines collection of greatest photos of the 20th century at least a million times. FFFFOUND! is eye candy for the fat kid. FFFFOUND is dope for the drug addict. It is an amazing collection of images saved and shared by its community. The site describes itself in the following...
Great video Featuring Josh Bernoff of Forrester talking about Del Monte collaborating with customers to create new business opportunities.