When I talk with businesses and students about the latest mobile marketing methods, they tend to feel like the potential is all over the map (no pun intended) and I thought it would be good to categorize these offerings for the sake of clarity, as we move into the new hyper-local world. Opportunities – These are time sensitive offers such as discounts or coupons. There is data out there...
We’ve been hearing the term hyper-local thrown around and declared the future of social media/mobile for the past year. Sounds great. Now, what the hell does it mean? At 30,000 ft, hyper-local means instead of saying Denver, you’d break Denver out into its constituent parts such as Highlands, Capital Hill, LoDo, LoHi, Edgewater, Cherry Creek and WashPark. Something, only locals would...
For this class, we discussed the massive changes that are taking place in the mobile world and what factors are shaping the evolving landscape. I’m in the process of writing a white paper and hope to have it done within a month. For now, it’s safe to say that the following equation holds true. Smartphone Adoption + Social Media + Location Awareness + Mobile Advertising = Mobile 2.0...
When I first heard of Zappos, I thought “No way! Buy Shoes online . . . How do I know how they fit?!?!? That will never work.” Well, after an $1.2 billion acquisition, I stand corrected; in my shoes that I did NOT purchase from Zappos. Turns out, people were willing to buy shoes online. A lot of people. As a matter of fact, I recently asked my class and another I was guest lecturing...
Last night we started covering the mobile landscape. My goal was to cover the basics but we quickly got into the rock-n-roll. First, let’s talk about off-deck vs. on-deck. In a nutshell, on-deck is the AOL experience for mobile. Think Motorola Razor. The official definition is: A browseable portal of links to content, pre-configured usually by the network operator, and set as the default...
Last night we talked about the monster that is Facebook. Monster you ask? Y E S. Facebook could own the Internet or better yet; become the Internet. But more on that in a little. We started out by watching the Facebook in real life video. This video puts, what is now accepted as online behavior, in an interesting light. It’s also really funny. From there we talked about how Facebook fits...
I recently read an article in The Economist that talks about the cultural differences between the US and Europe when it comes to digital privacy. It’s a good article and it begs the question, what the coming mobile/social explosion will look like for cultures that have a stronger sense of personal privacy than the US. The immense success of social media and the smartphone over the past...
Wow. That title has a lot of buzz words! I’ve shown several examples of augmented reality over the last several months and have been thinking about how AR might be applied to the marriage of mobile and social. This is what I came up with. . . . You’re at an event (concert, business, etc) and you’ve elected to share your information and configured your settings. When someone...
I keep hearing people that say mobile (web/app) needs to be “stupid simple” for people to use and although I do believe that usability is important, mobile does not need to be stupid simple. It needs to be smart. Smart like a Swiss army knife. For mobile, smart is: Easy to use interface – Usability is the number one reason why Apple’s smartphone has taken the smartphone...
Same Fatboy Slim song with new stats. Promoting book Socialnomics. Enjoy!