Information Technology Strategy: Class 10 – Mobile 2.0


For this class, we discussed the massive changes that are taking place in the mobile world and what factors are shaping the evolving landscape. I’m in the process of writing a white paper and hope to have it done within a month. For now, it’s safe to say that the following equation holds true.

Smartphone Adoption + Social Media + Location Awareness + Mobile Advertising = Mobile 2.0

This is what we covered in class and if you’d like a copy of the white paper, once it’s complete, please email me at

Next class we’re covering human capital management.