I was recently doing some research online and came across a great post by Joe Mescher who shows a great example of yet another type fo social commerce. I’ve already posted about the two types of social commerce, but love this example. @joemescher was kind enough to let me put his post on my site. Check out his site when you get a chance. And now for the story . . . Anyone who needs a good...
If you’re unfamiliar with the the concept of PageRank . . . then go here for a detailed explanation. To woefully oversimplify, PageRank is the method with which Google determines which sites are returned in what order when search for something. Currently PageRank is a complex combination of your site content (optimized & fresh) + inbound links + metadata. All of this information...
The presenter talks a little too much but it’s interesting to see how approachable Mr. Crowley comes across.
Back in the day, online businesses claimed they had a strategic advantage over brick & mortar businesses because of the reduction in overhead and their ability to sell to anyone in the world. Think Amazon. With the rise of location based marketing, brick and mortar may now have the upper hand. As of today, unless it’s a brand you love, search is the key to ecommerce. You look. You find...
Established behavior + niche need = successful business I’ve uttered this equation several hundred times over the past few years and I look for these qualities in every business model I review. In the fall of 2009 Brian was at a Phoenix concert in Phoenix. As the concert started, he looked around and saw hundreds of people pulling out their smartphones to tweet, post pictures to Facebook, shoot...
I got this in my email from 4sq and thought I would share it with you. 3400% growth!!!! (Hint: If you click on the infographic you’ll be taken to a view you can actually read.)
What’s the difference between location based marketing and location based services? Other than spelling, location based services is a subset of location based marketing. I’ll give two examples to help spell out the difference. Location based marketing – A person checks into Foursquare and sees and offer for that business such as 15% off for the next week. They find the products...
I just watched the documentary It Might Get Loud which features Jack White of The White Stripes, The Edge of this little band called U2 and Jimmy Page of this painfully obscure group called Led Zeppelin. As you may have guessed, it’s a film about the love of guitars; specifically electric guitars. Now . . . it’s important to note that I’ve played my fair share of air guitar but...
When I posted about the immediate future of retail (and how retailers need to empower employees) , I focused primarily on the impact that the mobile, social consumer would have on brick and mortar businesses. After getting back from the Shop.org conference I realized that retailers are going to need to empower their employees with the same devices that customers have, only with a focus on the...