ArchiveNovember 2012

Mini Love

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I’ve been thinking a lot about the iPad Mini since its release and plan on getting one as soon as possible. I wasn’t one of the skeptics when I first heard about it nor was I optimistic. I was pretty neutral and after watching the video on Apple there was something about the scale that really appealed to me. It took some reflection to figure out why I liked the smaller size so much...

Lessons learned from 18 year olds

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I’m currently one of five professors teaching a business course to first year/first quarter undergraduates. This course is unique in that it’s a combination of business 101 while tasking students with creating an mobile app based business. (Details can be found here.) A winning team is selected from each class and those teams then go on to compete in the bonus round with a eight angel...

If advertising is to work on mobile . . .

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So  . . . if you’ve read this blog with any frequency, you know that Im not really a fan of advertising in general. No one wakes up and thinks “w00t! I CANNOT wait to see my first ad today!” They’re at best a nuisance or a form of entertainment during events such as the Super Bowl. As the digital world transitions from the PC based advertising of “throw the junk...