Almost a year ago I posted about mobile discovery and the challenges of measuring conversions. With the recent (and really good) news about advertising on iPhone applications (going from contextual on a mobile site to behavioral on an application) and GeoTweeting adoption growing, I’ve been thinking about the other side of conduit marketing; the business. I think it will be hard to convince...
I talked the VP of Network Development for Schmap, Donald McMillan today. I posted about their GeoTweeting service and wanted to talk with them about their plans for the future; specifically what I’ve been calling, conduit marketing. At a high-level, they see the future of GeoTweets as something that ads value and more specifically things that; Enable tasks Allow users to share information We...
Ever wonder why auto makers don’t release concept cars as production cars? (Wow. I sound like Andy Rooney.) Well, I have. I’m not really a car guy and sometimes I do end up at car shows and see the most amazing cars but rarely do they end up in the showroom. Some recent examples are: The Cadillac Sixteen The Audi Locus The BMW H1 Volvo SC90 As far as I understand it, the car industry...
Just read a report by Greystripe, that talks about how iPhone app users are NOT utilizing their applications. The reports lists the following items of interest: Users spend about 9.6 minutes at a time with their apps, accessing them nearly 20 times before they are abandoned. 44% of iPhone app users have an income of $78,000 or more 15% earn $165,000 or more 52% of app users are male and the rest...