TagPinterest

social media venues and when they get used

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I attended the annual Big Boulder conference Monday+Tuesday of this week and once again, it was an amazing experience. (I’ll post about the event soon.) One of the people who spoke at the event was Tram Nguyen of Pinterest. She said what most of us already know; many people use Pinterest to plan things. Weddings, meals, etc. They use it as a planning tool for short-term things. Then Chris...

What season is it?

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Checkout Whole Foods Pinterest board. What do you notice? Look again. It takes a couple of seconds. (Hint: Read the post title.)

Social needs to be timely and seasonal is a kind of meta-timely. Login and rearrange your boards to be contextual. It’s like Tweeting about a Christmas event in March.

The continuing evolution of social media

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Just as society is evolving, so is social media. In fact, many would argue that social media is pushing changes in society almost as quickly mobile technology. (Sounds like a good book!) Social media has gone through four definitive stages and we are neck deep in the fifth. Facebook – With 1.23 billion users, Facebook established people sharing their identity. It’s who you are. This...

Get creepy

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I arrive in Denver at 3:32pm on flight 1431.  I need to get to Boulder by 7pm for a dinner meeting. I get off the plane and make my way to the main concourse. I receive a text that Uber will be at door 8B on the west side as usual. I reply back; “I’m hungry but don’t know what I want. ” They message back, “We’ll take care of it.”  I make my way to the...

Baking location into Pinterest

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It should come as no surprise for anyone that reads this blog that I have an opinion on what Pinterest should do from a product standpoint and even less of a surprise that it would include the concept of location. (I know. Sssshhhhhocking!) 20% of Pinterest’s traffic is currently mobile. I’m unsure what percentage is the Pinterest app vs. m.pinterest.com but I’m sure that...

The new business reality: a feature as a business model

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It’s almost comical to say there is a new business reality at play. This is because there are so many forces at work lately, that it seems as though new realities are created and killed almost every quarter. Opportunistic turbulence is probably the best term for it. I’d like to call one out for review Features can be business models. I’ve listed some examples below: Dropbox...

The thing that will kill Facebook

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It’s hard to imagine a world without Facebook and yet, if this infographic is to be believed, online empires only “own” the mindshare of the market for around 11 years. This means Facebook has only three years left!!! I guess Zuck will have the cry himself to sleep with his measly billion$. Infographic aside, the question is; what consumer behavior will displace the need to know...

Why the future of social is visual

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A picture is worth a thousand words . . . Something we’ve all heard, thousands of times over the years. As our attention span/communication methods become more condensed and we’re asked to do more with less; is it any surprise that online communities like Pinterest, Tumblr or Instagram are hot properties? It shouldn’t be. At the dawn of the web, many people were confused with...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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