During my Web 2.0 class, I share with my students my belief about progressive disclosure as it relates to their personal brand. The gist is this. You need a LinkedIn account and it should be something your grandmother (or HR) would appreciate, complete with professional photo dependent on your vertical. You may have a Twitter …

I’ve been thinking a lot about maps lately. I’ve never thought of myself as a geography nut and only recently have I come to appreciate the connective tissue that maps provide culturally and experientially. Whenever I’ve traveled and been lost (only happened once; no really!) the map was the universal piece between us that allowed …

As a youth I was somewhat less than engaged in academia. Specifically high school. Actually, to say that I was “less than engaged” would be like saying nuclear bombs make a loud sound when they explode. My motto was ‘D’ is a passing grade and I worked to insure that I barely got by. As …

Tonight was the last class with our final group presentation. We had a group of students present their pizza delivery business model and it was great combination of tech; online, applications to SOLAR! They utilized most of the technologies we discussed in class it was good to see a traditionally low-tech business model empowered with …

Link to The Twitter movie! (spoof of the Facebook movie)
Link to Coca Cola Village uses RFID-based Facebook Like buttons

Yet another cool example of the marriage between the virtual world and the real world. This should encourage Foursquare to allow you to check-in to virtual locations.

If you want to know what your competition is working on? Take a look at what they’re hiring for. This is something that many strategists overlook. The most recent example of this can be seen with Apple’s hiring of Benjamin Vigier. Rumor is that iPhone 5 will have mobile commerce capabilities built in. Apple also …

At the beginning of this class I handed out NDAs, which as you may have guessed means that I have a group of students with, what I believe to be an excellent idea utilizing augmented reality. So . . . that’s all I’m going to say. I will be working with them to refine the …

Tonight we had two final presentations. The first was a review of  Noodle’s & Company social media strategy and then recommendations for future strategies. The presentation is below and my students nailed it. Overall Noodles does an excellent job given the resources they have to work with. (They sorely need to redesign their site. Looks …