Of course it can! Let’s face facts. No one actually looks for ads. No one. Most quality ads are a happy accident. “Delight and surprise” as they say. The only reason ads are still used is their low cost but with a whopping 1.21% CTR on mobile display ads, you have to wonder if it …

I’ve posted about brick and mortar businesses having the upper hand when it comes to mobile marketing. One aspect of this lies in Foursquare, Facebook Places, Google Places and Yelp offering more ways for those businesses to be found and connect with potential customers. But what do you do if you sell a product (or …

Link to Rob Reid on the $8 billion iPod

Last year I got the EpicMix app and I’ve been  out with it this year. (For a video outlining the service, click here.) I really enjoy tracking the my vertical feet but believe the app needs to add some features to really get me hooked. User generated photos – Currently you have to have a …

Last summer, I was teaching a class and I had a slide with a bullet that mentioned content curation vs. aggregation. Immediately a student raised her hand and asked; “What’s the difference?” Since then I’ve been meaning to write this post and recently had it jostled from my memory when I saw it posted on …

Link to Foursquare & Highlight from SXSW (video)

It’s funny to think of @foursquare as old school but @highlight is definitely new school. I love the idea of passive discovery Highlight provides.

At the risk of sounding like a commercial, I’ve been an American Express member for many moons. Growing up I associated the company with the upper crust of society; specifically in America. (Hence the name.) Something to be attained. When I got a card, I somehow felt like I’d arrived. It was a sign of …

I’ve posted several times over the last 4+ years about Starbucks. I gave them some advice when they were struggling, acknowledged some backpedaling and recently advised them to offer up their locations as office space, since so many of us work out of them. I also have noticed something recently. Their brand is seemingly 100% …

I use the camera on my iPhone much more than I ever expected. I use it to shoot pictures/video of my kids. To take pictures for Instagram & Path (as of late) and to coordinate in-store purchases with my wife. It has become an indispensable tool. That said, nothing is perfect and I’d like to recommend some …

We’ve all been following the explosion of Pinterest and in some ways it’s not that surprising. There are two reasons I believe it has captured the hearts of those that use it. It’s dead simple It’s visual It’s actually more amazing that something like Twitter took off. It’s all “texty and stuff”, as the youth …