Multiple Persona Disorder?


I’ve posted about the potential for the browser to become a users online persona or shadow; the representation/summation of that person’s preferences. I’ve also talked about the future of OpenID and dataportability and how these two concepts together will create a marketers dream, which is an online persona that a person can plug into a companies environment (as long as that...

Your Browser is Your Online Persona


After watching the TechCrunch round table on the future of mobile, I’ve been thinking a lot about the browser. It was unanimous at that meeting that the browser is going to be the killer application for the mobile world and I realized that the browser is something I really don’t think too much about or give too much credit to. I have used Firefox since it launched and have always...

Personalized Marketing


OpenID + Data Portability + Mobile Number + Persona Control = Personalized Marketing The original idea behind OpenID (much like Microsoft Passport) was to provide a single login to allow user-members to go from site to site without having to sign-in to each one separately. Now that browsers keep track of your login information the original goal is lost and yet Google has committed to OpenID and...

Update from the MMA


Last week I attended the MMA Consumer Best Practices Industry Forum in Denver. It was an interesting gathering of marketers and carriers. (Mobile advertisers were absent.) We collectively reviewed the changes to the CBP and various guest speakers offered up their expertise on various subjects. The goal of the CBP is to help the industry self regulate in order to prevent others from creating...

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.