CRUCES Defined


The goal of this blog is to help shed light on changes taking place with respect to the online market place. I refer to this as the LivingMarket and define it as the combination of marketing strategies (social media, SEO/SEM & traditional) along branding channels such as IPTV, mobile, web and advertising that appeal to specific niches. The diagram below illustrates this with the brand channels on the left and the niches (B2C & B2B) along the bottom. Where the branding channels/marketing strategies intersect within the niches are what I would like to discuss. These are the cruces (plural form of crux) of the LivingMarket.


Eventually I will invite others to participate in this blog. The goal of this blog can only be attained with multiple perspectives, including those from other cultures are provided around each intersection of the LivingMarket.

The target audience of this blog is business people that are not yet familiar with the changing face of online marketing including mobile. As of August 07, I’m not taking comments on my blog as there is little traffic. When the numbers get where they need to be I will turn commenting on. If you have something you would like to say please email me at and I add it as a comment.

Obviously, I reserve the right to stray from this subject matter.

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.