CRUCES’ 2nd Anniversary


Today is the 2nd anniversary of this blog. The first post, CRUCES defined, was spent establishing what this blog was to be about. As I read it now, I stuck with my original intent with two exceptions: The iPhone – I expanded my conversation to include this change to the marketing/business model landscape Guest authors from other cultures – Been looking for the right authors and open...

CRUCES Defined


The goal of this blog is to help shed light on changes taking place with respect to the online market place. I refer to this as the LivingMarket and define it as the combination of marketing strategies (social media, SEO/SEM & traditional) along branding channels such as IPTV, mobile, web and advertising that appeal to specific niches. The diagram below illustrates this with the brand...