CRUCES’ 2nd Anniversary


Today is the 2nd anniversary of this blog. The first post, CRUCES defined, was spent establishing what this blog was to be about. As I read it now, I stuck with my original intent with two exceptions:

  1. The iPhone – I expanded my conversation to include this change to the marketing/business model landscape
  2. Guest authors from other cultures – Been looking for the right authors and open for suggestions

I’ve spent many hours posting my opinions about the things I find interesting, attempting to spell out (and maybe shape in some small way) how the things I find interesting could be used to create actionable business models.

I’ve developed some conceptual models that I use in my daily work and recommending business direction.

I’ve also enjoyed interviewing numerous people Eric Wu of Fuser, Nick Alexander of Blue Tunes, Martin May and Brady Becker of Brightkite, Dan Burcaw of Double Encore, Kasian Franks of Seeqpod, Donald McMillan of Schmap and Eric Lyon of Scapegoat.

This unexpected result of this blog has been it gives you an excuse to contact the next generation of industry leaders and get their perspective on business models, marketing, etc. I’ve met some amazing people and maintain relationships with some. It has also been a great way to help crystallize ideas, leaving room in the frontal lobe for more thoughts. 179 posts . . . whoa.

As for the future of this blog, I look forward to applying the concepts I’ve developed and then track their effectiveness. Just need the opportunity. I’ve also been thinking about using this blog as a launching point for CRUCES products/services. Stay tuned!

I also wanted to thank those that frequent my blog. I very much appreciate your support, questions and comments. Please keep them coming.

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.