The default state of the Internet is quickly becoming social and mobile

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So . . . I recently saw some stats about people accessing Facebook and Twitter via their mobile devices and the numbers are pretty compelling.

  • Access to social networks from mobile browsers increased from 22.9% to 30.8% (1.2009 – 1.2010)
  • Facebook site traffic from mobile browsers increased from 11,8 million to 25.5 million (1.2009 – 1.2010)
  • Twitter went from 1 million to 4.7 million (1.2009 – 1.2010)
  • 1/3 of all Internet traffic in the US is on Facebook
  • Over the next 4 years the smartphone will outnumber PCs/laptops and become the number one online device, behaviorally speaking.

These numbers don’t even take into account the access to social venues via the apps they’ve created. So . . . it seems pretty obvious to me that the default state of the Internet (vs. the web; see the difference here) is evolving to become social and mobile.

As a business, it’s important think about what this means for your business model and more importantly, who can help me navigate these new waters.

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  • Social networking and blogging have emerged as very popular daily uses of the mobile Web and these activities are growing at a torrid pace,” observed Donovan. “We also note that much of the growth in news and information usage is driven by the increased popularity of downloaded applications, such as those offered for the iPhone, and by text-based searches. While smartphones and high-end feature phones, like the Samsung Instinct and LG Dare comprise the Top 10 devices used for news and information access, 70 percent of those accessing mobile Internet content are using feature phones.” seo consultant

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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