Corning is back and they’ve created an updated video outlining the future of everywhere computing as they see it. Here is the original video.
A day made of glass 2 (video)
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The mobile workplace (infographic)
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Mobile Marketing Class: Day 10 – Red Rocks Review
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Tonight we reviewed our conversation with Red Rocks earlier in the day. About 8 students and myself interviewed some of the team members at Red Rocks and again we saw that there is nothing but opportunity. The trick will be amplifying Red Rocks existing brand through mobile marketing and mobile technology without diminishing the brand. Some of the issues/opportunties we discussed are listed...
The 7 deadly sins of SMS marketing (infographic)
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Facebook’s big bet on mobile
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From today’s public filing for Facebook, the following sentence was listed as one of the risks. We believe that mobile usage of Facebook is critical to maintaining user growth and engagement over the long term, and we are actively seeking to grow mobile usage, although such usage does not currently directly generate any meaningful revenue. It’s important to note that they currently...
Physical Like tool enables social commerce
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Laugh now but I would expect Facebook to bake this type of functionality into their next app. LikeBelt is one of many helping social commerce become a seamless!
Mobile Marketing Class: Day 9 – Events
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Tonight we covered the concept of events as it relates to mobile marketing. Events are an essential element to any brand experience and we reviewed how to address the three phases of an event; before, during and after. We reviewed strategies and tactics that can be used prior to the event leveraging Facebook, Tweetups, SMS, QR Codes and mobile email. From there we moved onto methodologies during...
Clear. An amazing UI for your to-do list
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Clickthrough rates via Twitter from @HubSpot (infographic)
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Mobile Marketing Class: Day 8 – Guest Lecture by Founders of Forkly
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Last night we had Martin May & Brady Becker of Forkly come in to guest lecture. Martin & Brady are an excellent example of new business and are on some level, the competition for marketing students. They are technologically enabled, business savvy entrepreneurs. They are the kind of business people that make marketing students want to be able to write code. Martin & Brady also founded...