Information Technology Strategy: Class 10 – Mobile 2.0

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For this class, we discussed the massive changes that are taking place in the mobile world and what factors are shaping the evolving landscape. I’m in the process of writing a white paper and hope to have it done within a month. For now, it’s safe to say that the following equation holds true.

Smartphone Adoption + Social Media + Location Awareness + Mobile Advertising = Mobile 2.0

This is what we covered in class and if you’d like a copy of the white paper, once it’s complete, please email me at michael@cruc.es.

Next class we’re covering human capital management.

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I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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