For this class, we discussed the massive changes that are taking place in the mobile world and what factors are shaping the evolving landscape. I’m in the process of writing a white paper and hope to have it done within a month. For now, it’s safe to say that the following equation holds true.

Smartphone Adoption + Social Media + Location Awareness + Mobile Advertising = Mobile 2.0

This is what we covered in class and if you’d like a copy of the white paper, once it’s complete, please email me at michael@cruc.es.

Next class we’re covering human capital management.