Category#Facebook

The smell of fear

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                Google buys Waze for $1.3 Billion!!! Rewind Facebook buys Instagram for a $1 billion!!! Reset These companies aren’t worth anywhere near a billion dollars. I love them and they simply aren’t worth the multiples that are being paid . Why then, did they get acquired for those prices? Fear Facebook and Google are betting on the...

Facebook’s problem

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Just in case you were confused: Facebook is an advertising company. Facebook used to be a social media company but now that they serve a different master – namely businesses that advertise – they’re an advertising company. Facebook is also a data company. They arguably know more about you that than the federal government. (In fact the CIA requested information so frequently...

If advertising is to work on mobile . . .

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So  . . . if you’ve read this blog with any frequency, you know that Im not really a fan of advertising in general. No one wakes up and thinks “w00t! I CANNOT wait to see my first ad today!” They’re at best a nuisance or a form of entertainment during events such as the Super Bowl. As the digital world transitions from the PC based advertising of “throw the junk...

“M” is for Mobile Marissa

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On July 16th, 2012 Marissa Mayer took over as CEO of Yahoo! and I have to confess, I didn’t have much hope for her. Not because of her, but because of the current state of Yahoo!. I’m not talking the value of the stock or the employee base. I’m talking about the fact that no one could tell me what Yahoo! was. Are they an email company? Are they a search company? Are they a news...

What’s Facebook evolving into?

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So . . . two or three years ago, Facebook was the thing that you had to be on. Now, it’s the thing that everyone has. As the service reaches maturity, it has evolved into several things and has the potential to become something entirely different over time. It’s become: Like email. Everyone has one and it’s getting more boring by the second. (Not Facebook’s fault...