Why Can’t I Stream Movies from Netflix Without Being a Member?

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Why can’t I stream movies from Netflix without being a member?

I understand Netflix not wanting to send a non-member a DVD but I’m not talking about that. I just want to stream a movie and don’t really want to join. This is not because I don’t like the company but because I can’t plan out when I’ll watch a movie due to the constraints of fatherhood. Netflix is one of those great companies that I would like to play a part in the success of but they really need to let me stream a movie for $5 when I want to instead of making me join.

I called them and asked them if I could stream a movie without being a member. (Maybe I missed it on the site.) The incredibly nice (and not in a fake way) customer service rep told me that I could not do that. When I asked her why that was, she told me she did not know. Can’t figure out why with respect to technology or their business model, I can’t do this.

Okay. Done venting. I wonder what’s on Hulu?

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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