I posted back in early June (here) about my desire to be able to add unique/online video content into GetGlue’s application. The reasons for this are primarily selfish. I want to be able to discover new longtail content from my peers and promote real talent online. (If you looked through some of those videos, you’ll see what I mean.) Aside from that, does The Walking Dead really need help promoting its show?
I wasÂ pleasantlyÂ surprised when GetGlue reached out to me to get some more detail around some of my thoughts they also wanted a complete list of the content that was online that I had found. (Check the bottom of this post for a couple of good resources.) The conversation was good and the two primary issues around the Open Platform project raised were:
- Validating the quality of content (aka it’s not porn)
- GetGlue is primarily focused on long-form video
- Who’s going to do the work?
These are Â completely valid issues and yet there are solutions. I’ll wrap all this up in an overall recommendation.
The GetGlue Open Platform would be comprised of developers creating/coding an open source extension to the GetGlue application. They would not only be coding, they would be monitoring the online/longtail content that was recommended into the system. These developers already use GetGlue and are real fans of the current system; they just need to be found. Along with monitoring, the system would utilize members to flag content that was inappropriate. As for current focus on long-form, the future of content appears to be headed two directions. The average movie time is increasingÂ but online content is experiencing Twitterfication. Most videos I highlighted in my original post are short. 3-10 minutes short and trust me, they are of amazing quality and there are a metric ton of short form video out there I’ve not seen. Overall, the volume of short-form will outweigh the number of long form-videos. To ignore this trend would be dangerous. GetGlue knows this and that was one of the reasons they called.
The product itself would be very simple.
- Video category/categories
- Rating (1-4 stars)
- Duration (this would be automatically populated)
- Thumbnail selection (optional)
This type of collaboration with customers will build long-term engagement, a very real community and a rabid fanbase. Not to mention a treasure trove of data. As for a comprehensive list of free online videos, I found a couple of things on Twitter that look promising.
I’m sure there are many many more and a partnership with Vimeo is a no-brainer. This would be an amazing project!