Tag#QRcodes

Going mobile with Icelantic skis

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It’s been a couple months since I posted about one of my new favorite companies (even though their skiers), Icelantic. The person responsible for their social strategy is currently in the class I’m teaching and he’s done an amazing job organizing their social effort. I wanted to take some time and explore additional things Icelantic could do to help deepen their brand. Most of...

Retail 2.0

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I know. I know. Stick ‘2.0’ on the end of anything and it means it’s soooooo different. Most times it is different and this time is no exception. If you’re selling consumer product goods: brace yourself. I’ve posted about the virtual world colliding with the physical world if smart phone growth this year is any condition (110% nationally/148% internationally) there...

QR code building by Teradadesign + Qosmo

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Teradadesign + Qosmo of Tokyo covered the facade of a building that when viewed through an iPhone app, shows ” virtual interactions”. (This is one of the ways I hoped this would go when I posted about QR codes and augmented reality being combined.) Enjoy!