Tagmobile search

A day in the life with my iPhone and a mobile search white paper from Taptu


I’ve just finished reading a white paper by Taptu entitled Exploring the Touch-Friendly Web by Peggy Ann Salz of mSearchGroove. In it, she outlines how a student uses his iPhone during the course of the day and it made me think about how I use the device. I didn’t think of myself as a super user but after reading it, I may in fact be labeled as such. Below is my story and I’m...

Will mobile advertising ever work? I mean REALLY work.


A few months ago I posted about the impressive efficacy of iPhone ads with 50% of AdMobs traffic coming from iPhone apps which comprised 1/6th of their overall distribution. (When I asked AdMob why they thought it was so high, they mentioned a deeper level of engagement, etc. Curious to see if this trend continues.) The remaining 5/6th was from mobile sites. Recently, research has shown us that...