Tagiphone app

What to do when your app’s target market is off-target

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I have student in my Information Technology Strategy class that has what we all like to call, a “good problem”. They’ve released an app called Who’s Like Me (not site yet) and has had some success with the number of downloads. The issue is, these downloads are happening nowhere near the US target market. In short, the app makes use of your zip code to help you find...

Behold Distimo!

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I discovered a great resource for tracking analytics across arguably the three primary app stores; Apple, BlackBerry and Android. The company is called Distimo and is based out of the Netherlands. They were founded in May of this year, have four employees and among other things, produce a free monthly report. Some of this months insights are: The average price for apps on BlackBerry App World is...

Will mobile advertising ever work? I mean REALLY work.

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A few months ago I posted about the impressive efficacy of iPhone ads with 50% of AdMobs traffic coming from iPhone apps which comprised 1/6th of their overall distribution. (When I asked AdMob why they thought it was so high, they mentioned a deeper level of engagement, etc. Curious to see if this trend continues.) The remaining 5/6th was from mobile sites. Recently, research has shown us that...

Will iPhone Apps Replace Mobile Sites?

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Businesses have been asking me (for a long time) if they should create mobile sites (WAP) for their business. I think they should be asking themselves if they should be producing iPhone applications instead. I believe that applications can provide a much better experience than mobile sites. I thought maybe mobile sites could be designed to behave more like applications; then I remembered that WAP...

Does the Long Tail Apply to the iPhone App Store?

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Read this article the other day about the realities of making money with iPhone applications after reading this one about a developer making tons of dough. The truth is that most don’t make much money and the question that I have, is whether or not, Chris Anderson’s theory of the long tail will be applicable to the iPhone (or Android, Blackberry, Nokia) app store? Anderson’s...

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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