Mobile Ad Search


Almost a year ago I posted about mobile discovery and the challenges of measuring conversions. With the recent (and really good) news about advertising on iPhone applications (going from contextual on a mobile site to behavioral on an application) and GeoTweeting adoption growing, I’ve been thinking about the other side of conduit marketing; the business. I think it will be hard to convince...

GeoTweeting: The Start of Conduit Marketing


I talked the VP of Network Development for Schmap, Donald McMillan today. I posted about their GeoTweeting service and wanted to talk with them about their plans for the future; specifically what I’ve been calling, conduit marketing. At a high-level, they see the future of GeoTweets as something that ads value and more specifically things that; Enable tasks Allow users to share information We...