TagGeoTweet

Mobile Ad Search

05/07/2009

2 Min read

Almost a year ago I posted about mobile discovery and the challenges of measuring conversions. With the recent (and really good) news about advertising on iPhone applications (going from contextual on a mobile site to behavioral on an application) and GeoTweeting adoption growing, I’ve been thinking about the other side of conduit marketing; the business. I think it will be hard to convince...

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GeoTweeting: The Start of Conduit Marketing

In #geo-location, #Twitter

05/04/2009

3 Min read

I talked the VP of Network Development for Schmap, Donald McMillan today. I posted about their GeoTweeting service and wanted to talk with them about their plans for the future; specifically what Iâ€™ve been calling, conduit marketing. At a high-level, they see the future of GeoTweets as something that ads value and more specifically things that; Enable tasks Allow users to share information We...

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