Mobile Marketing Class: Day 3 – Mobile Applications


Tonight we reviewed a great white paper by the founders of the now defunct Photokast. The white paper reviews the pitfalls around creating applications. There are numerous lessons learned but my favorite is the advice of Northwest Venture Partner’s @timechange (warning; he doesn’t tweet much) to focus on the 7 deadly sins in regards to creating an application.

  • Lust – Dating
  • Gluttony – Shopping
  • Greed – Budget/Financial
  • Sloth – Productivity
  • Wrath – Debate/Politics
  • Envy – Shopping
  • Pride – Personal Brand

These are “elements of humanity” to keep in mind when creating your app.

We covered the operational concerns when creating and app and discussed the difference between creating an app and building a business. To put it simply, for some an app is a tactic and there are those, such as Instagram, where the app is the strategy. We also talked about creating value before generating revenue. (Something MBA students struggle with, I assure you.)

Next class, we’re covering usability!

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.