Mobile Marketing Class: Day 1 – Overview


Tonight was the first night of my mobile marketing class. I’ve got 14 students and many of them are VERY sharp. Before class even began I heard students discussing Flipboard and Instagram. A very good sign indeed!

This is the first time mobile marketing class offered by Daniels and I feel honored to be teaching it. If you’ve read this blog for any length of time, you know that I’m passionate about the space and have worked with some great clients. I’m really looking forward to the next 10 weeks and am incredibly excited to have partnered with Red Rocks for the class project. I couldn’t “make up” a better project. Red Rocks is an incredibly diverse business ecosystem. It has so many elements that mobile marketing can play into. A restaurant. A store. Events. Visitor center. Hiking. Biking. It’s amazing! I’m actually happy for the students. Going to be an incredible quarter!

We reviewed the syllabus and talked about the required readings, Social Location Marketing by @incslinger and Getting Real by @jasonfried. From there we moved on to talk about the Splinternet (mobile sites, mobile web apps, native mobile apps, iPad sites, iPad apps, Google Places, Facebook Places, Foursquare, Yelp, etc) and how all the digital touchpoints marketers can utilize make marketing extremely challenging.

It has been a couple of years since I posted about the classes I was teaching and since this is a new one, I’ll be posting about what we cover and anything interesting that transpires during the course.

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.