Michael Myers

JetJaw

In #interview, #mobileMarketing
10/19/2011
3 Min read
J

Yesterday I had the chance to sit down with the Mark Salsberry, CEO of JetJaw. We had a great conversation and did some futuring. The kind that makes me excited for the time we live in.

I started with the most obvious question I could think of; where did the name JetJaw come from? “JetJaw came out of the Founder Institute and we went through several branding exercises. A lot of thought went into the name and we ended up with ‘Jet’ to represent something fast and ‘Jaw’, as in to tell someone.”

JetJaw’s business model is essentially reputation management, with mobile as the medium for capturing sentiment. When using JetJaw, you can send a text to a number or a use the QR code on your receipt to take part in a micro-survey to offer feedback.  (Think Twitter or Tumblr for surveys.) There are several things that make this a better solution than simply putting your URL on the receipt.

  1.  If I’ve had an experience worth sharing, I would like to tell someone now.  Not when I get back to the office. Not when I’ve had a time for forget. I’d like to tell someone that cares, right now. Users do this all the time when they turn to Twitter, Foursquare or Yelp, but this is a message targeted at business. The ones that actually need to know. Someone who wants to know.
  2. I’m pretty sure I love Siri, but until she can connect me to someone who wants to listen to me. This is the best way to be heard.
  3. I’ve got this tool in my hand and am figuring out more ways to utilize it. Here is yet another! User behavior is headed this way like a bullet train.
  4. With micro-messaging becoming the standard, this quick hit of information helps me create a complete persona.

Once a business has this information, they can then get a sense of how the majority of their customer base feels about their brand instead of just the outliers. (Outliers = those that are pissed or those that are very happy) There is, of course, also the opportunity to address the outliers. They can push the message of a fan to social media to amplify their appreciation. And even more powerful, they can address a complaint and then push the appreciation for resolving the issue to social media.

I asked if JetJaw had plans to extend their service to the strictly online world and he felt that there was a unique opportunity for mobile commerce and all that, that term implies.

  1. Having your mobile device on you while shopping
  2. Buying and in-store product with my mobile phone
  3. Utilizing NFC (or QR code) to give product feedback before purchasing. Think about knowing why someone it NOT buying your product. Powerful stuff.
  4. Price transparency with applications like Red Laser
  5. To put it simply; Social Commerce

We also talked about Steve Jobs impact on humanity. The Internet, the PC, the post-PC era (smartphone/iPad) and Wall-e. If you just think about those four things, it will stop you in your tracks.

To put it simply; I believe in JetJaw. They’re at the right place at the right time from a mobile/social technology/behavioral perspective. I also believe they’re in a unique position to create accurate snapshots of the mobile influencer, which I believe could be valuable data. I’m excited to see how JetJaw grows!

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