I started with the most obvious question I could think of; where did the name JetJaw come from? “JetJaw came out of the Founder Institute and we went through several branding exercises. A lot of thought went into the name and we ended up with â€˜Jetâ€™ to represent something fast and â€˜Jawâ€™, as in to tell someone.”
JetJawâ€™s business model is essentially reputation management, with mobile as the medium for capturing sentiment. When using JetJaw, you can send a text to a number or a use the QR code on your receipt to take part in a micro-survey to offer feedback.Â (Think Twitter or Tumblr for surveys.) There are several things that make this a better solution than simply putting your URL on the receipt.
- Â If Iâ€™ve had an experience worth sharing, I would like to tell someone now.Â Not when I get back to the office. Not when Iâ€™ve had a time for forget. Iâ€™d like to tell someone that cares, right now. Users do this all the time when they turn to Twitter, Foursquare or Yelp, but this is a message targeted at business. The ones that actually need to know. Someone who wants to know.
- Iâ€™m pretty sure I love Siri, but until she can connect me to someone who wants to listen to me. This is the best way to be heard.
- Iâ€™ve got this tool in my hand and am figuring out more ways to utilize it. Here is yet another! User behavior is headed this way like a bullet train.
- With micro-messaging becoming the standard, this quick hit of information helps me create a complete persona.
Once a business has this information, they can then get a sense of how the majority of their customer base feels about their brand instead of just the outliers. (Outliers = those that are pissed or those that are very happy) There is, of course, also the opportunity to address the outliers. They can push the message of a fan to social media to amplify their appreciation. And even more powerful, they can address a complaint and then push the appreciation for resolving the issue to social media.
I asked if JetJaw had plans to extend their service to the strictly online world and he felt that there was a unique opportunity for mobile commerce and all that, that term implies.
- Having your mobile device on you while shopping
- Buying and in-store product with my mobile phone
- Utilizing NFC (or QR code) to give product feedback before purchasing. Think about knowing why someone it NOT buying your product. Powerful stuff.
- Price transparency with applications like Red Laser
- To put it simply; Social Commerce
We also talked about Steve Jobs impact on humanity. The Internet, the PC, the post-PC era (smartphone/iPad) and Wall-e. If you just think about those four things, it will stop you in your tracks.
To put it simply; I believe in JetJaw. Theyâ€™re at the right place at the right time from a mobile/social technology/behavioral perspective. I also believe theyâ€™re in a unique position to create accurate snapshots of the mobile influencer, which I believe could be valuable data. Iâ€™m excited to see how JetJaw grows!