Information Technology Strategy: Class 14 – Final Presentations

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Tonight we had two final presentations. The first was a review of  Noodle’s & Company social media strategy and then recommendations for future strategies. The presentation is below and my students nailed it. Overall Noodles does an excellent job given the resources they have to work with. (They sorely need to redesign their site. Looks like the Ugly Dolls site; which I love because it’s appropriate.)

The second group presented an idea on creating a remote set of cabins called COPEI. A mountain escape. The goal was to allow people to utilize technology in the most rugged of places. The cabins were sparsely furnished and far off of the beaten path. Customers would have access to a number of activities including MT biking, fishing, cross-country skiing, hiking, etc. I really liked this idea and believe there is a strong market for people who want to rough it with their technology in tow. The real challenge for this business, in the Rocky MTs, is the Pine Beetle Infestation, which is transforming the landscape year after year.

Next class we have a business model that requires and NDA so I can’t really talk about it. We also are going to take a deep dive into the future of Facebook.

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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