There has been a lot of great conversation about the discovery vs. search and the challenges that discovery creates. Discovery in regards to search is exactly what you would think it is. Search is looking and finding something specific while discovery is an unexpected find. People do this all the time when surfing the web. They start with a goal in mind and then end up at Zombo (make sure the...
Data Portability will make MySpace/Facebook as Relevant as AOL
I recently posted about the impending rise of the niche social network. This has already begun and does not get much press due the shear number of MySpace and Facebook users. The Data Portability Project (DPP) is a collection of businesses that are working to create standards that allow users to update their profile, media, etc in one location (Twitter, Facebook, etc) and have that information...
More Like a Social Caterpillar
I wanted to briefly talk about a few technologies & trends that I’m excited about. Voice-to-text: I have mentioned SpinVox several times in recent posts and believe that this technology, will change how the mobile Internet is utilized. (I have requested the free SpinVox trial and am waiting to be “approved” and will post about the service once I have the software set-up.) I...
Blog as Living Totem
I have been blogging since the middle of last year and have been reading blogs since 2005. I think about this every time I post. Am I using the right media to make this stick? How will I be doing this in two years? The following option is one possible direction/analogy. There are the standard text/image blogs, video blogs (vlog), audio blogs & mobile blogs (moblog). They have become a...
Scapegoat: The Return to Niche
I recently had the good fortune to sit down with Eric Lyon, one of the founders of Scapegoat to talk about their goals, their brand and their desire to return to niche. Eric along with Jason Olden have been consultants under the name Sid Factor Seven since 2002 and have worked with companies such as Nike, North Face, Camelbak and Specialized. Eric used to work for Adidas and I asked him what was...