Category#interview

Mobile Consumer Behavior: Day 3 & 4 in Japan

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We conducted 12 qualitative interviews at Doshisha University over the 3rd and 4th. Each interview lasted roughly one hour and had two students, one translator and one interviewee. We worked hard to help interviewees relax since they were outnumbered 3 to 1. Luckily for us, it seemed as though everyone knew one another – translators/interviewees – and that seemed to help. I’ve...

Get Chute!

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I recently had the good fortune to talk to Ed O’brien, part of the business development team at Chute. Chute is an amazing little company that utilizes user generated content (UGC) to promote brands. Their platform allows businesses to 1) discover, 2) engage and 3) secure permission to use the content and, 4) empower their fans by using their content. This is great business model for numerous...

Weighing in on Wayin (video)

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I was honored to be interviewed by the Associated Press on the 25th of November. They brought me in to talk about how Wayin is monetizing the Twitter stream. Interesting business model and makes complete sense as a way to enhance an event with publicly viewable social media. Enjoy!  #faceForRadio

I got quoted in the Denver Post

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University of Denver social marketing lecturer Michael Myers said Uber’s public-relations initiatives may not help the company in its regulatory battle, but it is winning customers. It makes complete sense and it’s easy to use,” he said. “Getting a taxi is a convenience, but using Uber is an experience. Not sure this will get me on Conan but it’s a start . . ...

GetGlued

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Today I got a chance to talk to @jmburros of GetGlue. I had missed his presentation at #BigBoulder and was happy when he reached out after the event and offered to discuss how data is impacting GetGlue. I had four questions prepared . . . Q: What was your biggest takeaway from Big Boulder? A: The thing that struck me was how many companies were using social data. I was impressed by how fast they...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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