Augmented reality needs geo-location

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After looking at iButterfly’s application (below) and seeing Layar’s recent announcement that they were adding streaming to help people locate augmented reality enabled objects, I realized that geo-location was another element these augmented reality enabled objects needed. I’m referring to the type of augmented reality that a user sees by looking through a browser and not the kind you see from holding up a magazine. (Although it would be pretty cool to know where you’re AR piece was being viewed at.)

The primary issue is people can’t wander around with a smartphone held up to see if anything has AR attached to it. I get the Layar’s stream concept but I just don’t think it’s going to be a good experience. It’s much easier for me to imagine a map with red dots showing you where the AR instance is. When you click on it (because rollovers don’t work on the touchweb), it would rate (1-5 stars) the quality of the AR experience. (The stream does this and it would add some value.) Augmented reality needs geo-location.

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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