No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Following the Leader: You.

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Businesses don’t shape business any longer. Users do. I’m of course referring to the online world and am sure this will extend the tangible world. Some would argue this has always been the way, with businesses putting things out and then users dictating what is popular. Today’s paradigm is a little different with businesses following users examples. Examples are: Users on...

DOUBLE ENCORE

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I met with Dan Burcaw, CEO and Founder of DOUBLE ENCORE, the other day and learned many many things. Back in October 2007 Dan Burcaw, was an Apple employee (on the corporate side of Apple Retail group) and was in Cupertino, California for a meeting.  He was watching a product manager for iPhone, give a demo. Somewhere during the demo he learned that Steve Jobs had released an open letter that...

Mobile Marketing Should not be Disruptive

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When I think of the promise of mobile marketing and location based services I get excited and a little bit concerned.  A couple of posts down, I talked about tweeting interrupting my experience and I think the same thing could happen with mobile marketing. For example: You’re in the Tattered Cover bookstore and perusing the art section. You’re enjoying a book on Modern Rock Concert...

Google is Going to Buy Twitter

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I read in TechCrunch last week that Twitter is going to be enabling search across all tweets in the near future. From this, businesses will able to enable intent marketing (a term that came up after a conversation with the CEO and founder of DOUBLE ENCORE, Dan Burcaw: interview coming soon!). With intent marketing a marketer can know what a user is looking for if/when they tweet/post about it...

Businesses on Twitter

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A couple of days ago, I saw that Twitter is going to begin charging businesses for their Twitter accounts. The industry question around Twitter (and all social networking sites for that matter) has been; how are they going to monetize? Twitter is officially exploding this year and recently raised $35 million in capital. The real question is; who will follow these businesses? When Walmart put a...

Twitter the Interrupter

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When I travel I like to immerse myself in the culture as much as possible. I try to eat what the locals eat (a la Anthony Bourdain), shop where the locals shop and find activities specific to that location. I’m amazed at how some tourists, in a “memory recording frenzy” surround items of interest and shoot video, take pictures and generally avoid the actual experience. It really...

The Death of Marko-babble

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I was recently working with a client and we were discussing text content on their site. I asked a question about the content in a specific section and they replied; “Oh. That’s just marko-babble.” I (like many) have suffered from meaningless content over the years and with the evolution of the Internet, have come to realize marko-babble is dead. The autopsy reveals the...

The Future of Fuser

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Before the holidays, I interviewed Eric Wu the Vice President of Product for Fuser. Fuser is an aggregator of communications and handles email from Yahoo!, AOL, Gmail, etc and social networking messages from MySpace, Facebook and Twitter. Fuser was founded by Jared Polis to solve his communication problem. Jared Polis (now Congressman Polis) sold Blue Mountain to Excite for $780 million without a...

All Hands Off-Deck!

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I attended my second mobile marketing consumer best practices conference Tuesday. It was a similar cast of characters from last year and the meeting followed much of the same flow. After reviewing the changes to the standards document, MMA members from various parts of the industry spoke about their respective areas of expertise. The first to speak was Nick Macilveen from the aggregator...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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