No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Sharing my love for Infographics (video)


This is a great video that talks about the benefits of Infographics and here is a link that shows some great Infographics around social media. I encourage my students, when doing research, to go to the Google images tab and search on the subject matter and include the term infographics at the end of the search terms. They usually find some amazing material and I’ve managed to collect an...

How to go after a niche market without destroying it


We all know by now that you can’t test something without inadvertently influencing the outcome. The same can be said for marketing to a niche. A niche is an ecosystem unto itself and unless you’re already a part of that niche, your participation will impact the health and wellbeing of the ecosystem. Here are some things I’ve seen that will help you navigate those sacred waters...

The passing of Steve Jobs


Tonight I was at the movies with my kids. We were seeing Kung Fu Panda 2 – again – and my wife texted me that Steve Jobs had passed away. I was in complete shock. We all knew he’d been sick for many years but you just don’t think it will happen. Today. And it did. My mother bought our first Mac in 1986. It was a Mac Plus and I still have it in the basement. (I may have to...

Geeking out with my Wife!


So . . . today, my wife says, “Hey honey. Why don’t we go to Red Rocks and take some pictures on Instagram and publish them to Foursquare. After my brain did several summer-salts for a couple of seconds I tried to figure out when the aliens had managed to grab my wife and replaced her with exact replica AND if they were going to bring my real wife back soon. Almost all joking aside...

Facebook owns online usage


I saw this chart on Silicon Alley Insider (if you couldn’t guess from the image header) and you have to wonder how much more of an incline the Facebook line would have if they included the traffic from the Facebook app.

Stick a Forkly in it!


I got to sit down with Martin May on Wednesday to talk about his latest venture Forkly. The last time I interviewed Martin was three years ago when he and Brady Becker were in the midst of building out Brightkite. It’s been three years and much as changed. I asked Martin how it was different this time around with Forkly? He said that because this wasn’t his first rodeo, things were a little...

Innovative market research companies in Denver


This past Friday morning I had the pleasure of attending a DU marketing roundtable that featured four innovative qualitative marketing research companies. The focus of the event was highlighting businesses that are pushing the qualitative research envelope using technology. Technology has traditionally been the realm of quantitative research but these companies are moving qualitative forward...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.