Informational vs. Experiential

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LBI was helping one of my students study for the final exam today. We were reviewing my slides and I define the mobile web as being informational while I classify mobile applications as being experiential. He then asked me for an example and I gave the following example.

Business model: Boardlife

Mobile site: The site would feature the address, store hours and phone number. If there were multiple locations it would show that on a map. If they really spent some money you’d be able to customize your board with different decks, trucks, wheels, etc.

Mobile app:  The app would feature videos of people riding longboards, utilizing different styles (cruisers, dive bombers, etc). It would also have an interactive map that would show the best places to ride based on your style of riding. There may also be a page featuring the brands that Boardlife sells and/or partners with to highlight the lifestyle. As you may suspect, apps are for your best customers and mobile sites are for those in search of what you do. You need both depending on your business model.

If he misses this question on the final I’m giving him a ‘J-‘.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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