Alan Schaaf and breaking outside of your friends list
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Get Chute!
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I recently had the good fortune to talk to Ed O’brien, part of the business development team at Chute. Chute is an amazing little company that utilizes user generated content (UGC) to promote brands. Their platform allows businesses to 1) discover, 2) engage and 3) secure permission to use the content and, 4) empower their fans by using their content. This is great business model for numerous...
Porsche realizes they’re on Instagram
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I have a friend that works with luxury brands and he was recently chatting with someone that he knows that works with Porsche; let’s call him William. It turns out, some of the executives had flown out to southern California for a meeting and the subject of social media came up...
Beware of the transparency social media allows for (video)
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None of this is that surprising other than their responses. Enjoy!
The death of the marketing campaign
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I had coffee with the CEO of a very large agency this past week and during our conversation, he mentioned that one of the things he sees is business struggling with is the demise of the marketing campaign. (Did I mention this he runs a VERY large agency?) To be honest I wasn’t shocked by this statement as it’s something I’ve seen over the past 4 years. I was surprised that an...
What customers hate about your brand in social media (infographic)
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There is no such thing as a hardsell in social . . .
Dilbert’s social media expert
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Social media vs. Social business: redux
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For those of you keeping score, I posted about the difference between social media and social business, back in January. In that post I outlined the primary differences between the two and stated that I hoped the future of business was truly social and not simply using a Facebook business page to dump content into, hoping to get some likes. However, at the time I wrote the post, I believed that...
Track your competition’s social media with Unmetric (video)
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Social Media vs. Social Business
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I recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he makes are: People do business with people, not businesses (You think you’re B2B but a business is made up of people. They just have bigger wallets at work.) Your employees need to be...