Porsche realizes they’re on Instagram

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I have a friend that works with luxury brands and he was recently chatting with someone that he knows that works with Porsche; let’s call him William. It turns out, some of the executives had flown out to southern California for a meeting and the subject of social media came up.  The execs were quick to point out that their target market didn’t utilize social media. William being a wise mane found this amusing and asked the execs if they’d mind stopping by one of the dealerships with him when they went to lunch. They agreed and headed down around noon.

When they arrived, the execs were astonished by how many people were using their camera and posting the images to Instagram/Facebook, etc. Many of them did not hashtag the images – making them difficult to find – but the execs realized that Porsche (like all other brands) are on social media.

#obvious

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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