As companies continue to join the ranks of Facebook – realizing that Facebook 2011 = web 1997 – they’re continually bumping into the question of whether or not they need a more robust fan page or do they put more money into their site. After all, 33% of all Internet traffic in the US is on Facebook. Shouldn’t I be where my customers are? Also, if my customers are moving to mobile device as one of their primary web interfaces, shouldn’t my site be mobile ready? Isn’t my fanpage on Facebook mobile ready?
These are all valid questions and as businesses work out the specifics of the splinternet in regards to their business, I was wondering what corporate websites may look like in 10 years. It’s been many moons since I posted about what I refer to as the corporate social graph but now that it’s more pertinent than ever. In essence the concept simply means that your business has many outposts throughout the internet, dependent upon your business model. For instance:
- YouTube
- iPhone/Android app
- mobile site
- iPad app
- website for the iPad
- and last but not least . . .the website
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