I taught my first class at Daniels College of Business last night. (Web 2.0 for Business Success.) It was awesome and I had a good time. I’ve got a tremendous group of students with a diverse set of interests. We scratched the surface of the artist formerly known as Web 2.0 and then walked through the evolution to the Internet since businesses first entered the fray. We also installed...
This past Friday, I had the good fortune of speaking with the founders of Brightkite, Brady Becker and Martin May. I got the ball rolling by walking through the front door and accusing Brady of being Martin . . . Fortunately things got better from there. Once we sat down, they told me they had just finished an interview with the Wall Street Journal the day before and had also made a TechCrunch...
There has been a lot of great conversation about the discovery vs. search and the challenges that discovery creates. Discovery in regards to search is exactly what you would think it is. Search is looking and finding something specific while discovery is an unexpected find. People do this all the time when surfing the web. They start with a goal in mind and then end up at Zombo (make sure the...
For those of you keeping score, my first four posts focused on the kinds of relationships businesses can have with their clients online. These relationships in my mind went from the as shallow as possible to as deep as possible. We started with the concept of findability and the fact that the Internet is a purely on demand medium and then went on to recommendation which is arguably one of the...
For years I have been someone who said that I would provide all my information to an “ad management organization†if they could promise me that I would only see ads that are relevant to me. The promise of behavioral advertising. I would like to formerly retract that statement. I have recently come to the conclusion that my appreciation or lack there of in regards to advertisements comes down...
In my last post, I talked about the importance of findability in regards to building deep online relationships. I would now like to talk about the next level of relationship that businesses can foster with their client’s; a relationship where customers turn into advocates for the businesses they frequent. Chris Anderson wrote in his ground breaking work, The Long Tail that content is no...