Blippy + Stickybits + MyBrandz = Product Persona Maps


They always said; you are what you eat. (Unfortunately, that makes some of us a caffeine infused bucket of popcorn with extra butter.) We also know that you are what you buy; at least from a marketing perspective. There are three start-ups that I would like to see join forces in some way to help create Product Persona Maps. Blippy – This company streams what it’s members are...

Express your love for brands with MyBrandz


Several thousand eons ago I posted about advertising becoming a form of self-expression. (It was actually in 2007 but eons sounds so much more dramatic.) The premise is that with the rise of Gen Y and their love for brands, that people would begin to display “unpaid” ads on their sites to show their support for specific companies. The ads featured down the right hand side of this site...