Blippy + Stickybits + MyBrandz = Product Persona Maps


They always said; you are what you eat. (Unfortunately, that makes some of us a caffeine infused bucket of popcorn with extra butter.) We also know that you are what you buy; at least from a marketing perspective. There are three start-ups that I would like to see join forces in some way to help create Product Persona Maps.

Blippy – This company streams what it’s members are purchasing. (If you watch for awhile, you’ll see many iTunes purchases.) The stream updates real time it’s pretty interesting to see what people buy. They’re able to do this because their member have given them their credit card number. (They recently had a security issue that has since been resolved. No really!) Blippy gives you a sense of what people are buying real-time and sheds light onto day-to-day purchases.

Stickybits – This venture allows you to scan bar codes and then attach geo-coded media to it. Once more, this time in English! I take my iPhone out, start the app and scan the bar code with camera (scanner by RedLaser). It pulls up the product information and I can then attach my content (audio, photo, etc.) to it. The next time someone scans that barcode on the Stickybits app, my information will come up. Talk about product personalization! Stickybits gives you a sense of what products people are most passionate about.

MyBrandz = This new, brand focused social network allows you to select your favorite brands from those they represent and recommend/vote on the brands you’d like to have added. They also let you post about why you prefer brands. My profile is here and I really wish they would let you select more than 8 brands. Maybe tiers of brands? MyBrandz gives you a sense of what brands consumers find the most compelling and why.

These three companies provide progressive insight into users’ behaviors. These users obviously don’t have an issue with sharing information. This is the kind of thing that would make amazing an infographic; a product persona map.

Add comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.