Express your love for brands with MyBrandz


Several thousand eons ago I posted about advertising becoming a form of self-expression. (It was actually in 2007 but eons sounds so much more dramatic.) The premise is that with the rise of Gen Y and their love for brands, that people would begin to display “unpaid” ads on their sites to show their support for specific companies. The ads featured down the right hand side of this site are just that.

Lately I’ve seen a lot of conversation about brand communities; some questioning whether they exist. Rest assured, these communities exist and some examples are Harley Davidson and Legos. The key to brand communities is the experience that those brands provide. In that way they’re much like niche social networks with the product as the social object that binds those people together. The primary difference between a niche social network and a brand community is that a niche social network is not tied to one brand. I’m interested to see which grows more quickly.

I recently saw a business that’s tapping into both the concept of advertising as self-expression, brand communities and a touch of niche social network. The site is called MyBrandz and has a great interface. They allow you to choose the brands you love from those they represent and request additional brands.  Someone actually requested Block Buster Video (aka Lack Luster Video)??!??!!? NO WAY!! (They’ve recently experienced a spike in traffic.) MyBrandz does have some of my more favorite brands and for some reason they limit you in how many brands you can select. It also seems like they need a way to let people show which brands they like more. Not sure why either limitations are in place . . .

They also have a brand map which displays where your predilection lies in the overall brand landscape. You also post (text, video, etc) and share your posts via Twitter. If you’re the biggest fan you can be rewarded with stock in that company. Curious to see where this goes . . .

1 comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.