TagHot Wheels

Marketing personas need Brand Graphs

12/18/2012

5 Min read

I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...

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Hot Wheels ROCK!

In #campaign, #CPG, #iPhone, #mobile

07/19/2009

5 Min read

I’m going to be doing a series of posts focusing on my favorite brands (highlighted by the ads to the right) and the types of marketing campaigns I’d like to see them do utilizing some of the new methodologies I’ve posted about. The first brand I’m going to do is Hot Wheels! When I was a kid, Hot Wheels and Matchbox were one of my favorite toys and with the birth of my son...

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