For those of you living under a VERY large rock; Foursquare is a game that allows users to check-in to physical locations,with their mobile device to earn points and attain badges. There are of course, other things that you can do with Foursquare. As a user, you can add a tip or “shout” it out. Except for competing against your peers, to earn points/badges, Foursquare isn’t...
I was recently doing some research online and came across a great post by Joe Mescher who shows a great example of yet another type fo social commerce. I’ve already posted about the two types of social commerce, but love this example. @joemescher was kind enough to let me put his post on my site. Check out his site when you get a chance. And now for the story . . . Anyone who needs a good...
If you’re unfamiliar with the the concept of PageRank . . . then go here for a detailed explanation. To woefully oversimplify, PageRank is the method with which Google determines which sites are returned in what order when search for something. Currently PageRank is a complex combination of your site content (optimized & fresh) + inbound links + metadata. All of this information...
The presenter talks a little too much but it’s interesting to see how approachable Mr. Crowley comes across.
Back in the day, online businesses claimed they had a strategic advantage over brick & mortar businesses because of the reduction in overhead and their ability to sell to anyone in the world. Think Amazon. With the rise of location based marketing, brick and mortar may now have the upper hand. As of today, unless it’s a brand you love, search is the key to ecommerce. You look. You find...
I got this in my email from 4sq and thought I would share it with you. 3400% growth!!!! (Hint: If you click on the infographic you’ll be taken to a view you can actually read.)
What’s the difference between location based marketing and location based services? Other than spelling, location based services is a subset of location based marketing. I’ll give two examples to help spell out the difference. Location based marketing – A person checks into Foursquare and sees and offer for that business such as 15% off for the next week. They find the products...
I’ve been thinking a lot about maps lately. I’ve never thought of myself as a geography nut and only recently have I come to appreciate the connective tissue that maps provide culturally and experientially. Whenever I’ve traveled and been lost (only happened once; no really!) the map was the universal piece between us that allowed me to convey what I needed. When I was in...
I read this announcement today on TechCrunch that Foursquare is going to begin testing ‘add to Foursquare’ buttons on WSJ, allowing you to funnel virtual content into your Foursquare account. Just in case you’ve been living under a very large rock, Foursquare is a company that has turned geo-location/venue based check-ins, into a game. Heinously descriptive video here. As the...
Most of the time, when I talk to entrepreneurs about what can and can’t be done, they see the potential limitation as a function of the technology. Well, I’m here to tell you that technology isn’t the issue. Just about anything short of time travel (which Google is currently working on) can be done. Technology is not the limiting factor. User behavior is. I have at least three...