Tag#Foursquare

Is Foursquare social?

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For those of you living under a VERY large rock; Foursquare is a game that allows users to check-in to physical locations,with their mobile device to earn points and attain badges. There are of course, other things that you can do with Foursquare. As a user, you can add a tip or “shout” it out. Except for competing against your peers, to earn points/badges, Foursquare isn’t...

Foursquare + Redlaser saved Joe Mescher $25 at Best Buy

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I was recently doing some research online and came across a great post by Joe Mescher who shows a great example of yet another type fo social commerce. I’ve already posted about the two types of social commerce, but love this example. @joemescher was kind enough to let me put his post on my site. Check out his site when you get a chance. And now for the story . . . Anyone who needs a good...

What PageRank should be now

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If you’re unfamiliar with the the concept of PageRank . . . then go here for a detailed explanation. To woefully oversimplify, PageRank is the method with which Google determines which sites are returned in what order when search for something. Currently PageRank is a complex combination of your site content (optimized & fresh) + inbound links + metadata. All of this information...

Brick & mortar businesses now have the advantage

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Back in the day, online businesses claimed they had a strategic advantage over brick & mortar businesses because of the reduction in overhead and their ability to sell to anyone in the world. Think Amazon. With the rise of location based marketing, brick and mortar may now have the upper hand. As of today, unless it’s a brand you love, search is the key to ecommerce. You look. You find...

Location based marketing vs. location based services

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What’s the difference between location based marketing and location based services? Other than spelling, location based services is a subset of location based marketing. I’ll give two examples to help spell out the difference. Location based marketing – A person checks into Foursquare and sees and offer for that business such as 15% off for the next week. They find the products...

A map of me

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I’ve been thinking a lot about maps lately. I’ve never thought of myself as a geography nut and only recently have I come to appreciate the connective tissue that maps provide culturally and experientially. Whenever I’ve traveled and been lost (only happened once; no really!) the map was the universal piece between us that allowed me to convey what I needed. When I was in...

Foursquare check-ins need to extend into the virtual world

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I read this announcement today on TechCrunch that Foursquare is going to begin testing ‘add to Foursquare’ buttons on WSJ, allowing you to funnel virtual content into your Foursquare account. Just in case you’ve been living under a very large rock, Foursquare is a company that has turned geo-location/venue based check-ins, into a game. Heinously descriptive video here. As the...

Foursquare isn’t important. The behavior is.

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Most of the time, when I talk to entrepreneurs about what can and can’t be done, they see the potential limitation as a function of the technology. Well, I’m here to tell you that technology isn’t the issue. Just about anything short of time travel (which Google is currently working on) can be done. Technology is not the limiting factor. User behavior is. I have at least three...

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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