Squirrels with FacePal are Following Owyang


I read a post on TechCrunch about one of the Twitter founders, Jack Dorsey starting a company, code-named squirrel that is going to enable individuals the ability to collect payments like merchants. The system is enabled by the iPhone and a physical piece that allows the user to swipe (not steal) a persons credit card. This physical part of this offering is powered by the actual swiping and looks...

Transparency: The Third Level of Building Deep Customer Relationships


My last two posts I have covered the first two steps in creating deep customer relationships; findability and recommendation. I would now like to turn my attention to the next step which is transparency. In their groundbreaking work, The Cluetrain Manifesto, Chris Locke, Doc Searls and David Weinberger proposed that businesses behaving as walled gardens and giving their customers whatever the...