Pavlov would love Klout’s Moments


I was someone who benefitted from Klout’s new algorithm released on August 9th, with my score increasing by 10 points! What’s most interesting is the concept of Moments, which hasn’t been released yet. The idea is simple; show me the impact of the content I create. Think of it as analytics for what resonates. This will help Klouters – important point here – focus on what their followers believe they do best.  It will also push content creation, deeper into the Pavlovian realm.

My followers respond when I share photos/sentiment about <insert subject matter here>. I want to resonate! I think I’ll go create some content around <insert subject matter here>.

I’m looking forward to seeing how the things that I create/share resonate!

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.