Oliver Blanchard on Social Media ROI


The thing that always frustrates business when talking about social media and ROI, is when I tell them it depends on their business model. This makes logical sense but more want there to be a predefined recipe. Not likely but Oliver Blanchard does an excellent job of steering you down the right path. Below is the presentation he did at WOM Super Genius and below that is his PPT. Enjoy!

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  • Social media ROI is getting more attention as companies look for more insight into what they’re actually getting for the money being spent on social media. To help companies get a handle on ROI, we will be introducing a new service called Audience. Here’s some more information: http://sysomos.com/products/overview/audience

    cheers, Mark

    Mark Evans
    Director of Communications
    Sysomos Inc.

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.