Oliver Blanchard on Social Media ROI


The thing that always frustrates business when talking about social media and ROI, is when I tell them it depends on their business model. This makes logical sense but more want there to be a predefined recipe. Not likely but Oliver Blanchard does an excellent job of steering you down the right path. Below is the presentation he did at WOM Super Genius and below that is his PPT. Enjoy!

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  • Social media ROI is getting more attention as companies look for more insight into what they’re actually getting for the money being spent on social media. To help companies get a handle on ROI, we will be introducing a new service called Audience. Here’s some more information: http://sysomos.com/products/overview/audience

    cheers, Mark

    Mark Evans
    Director of Communications
    Sysomos Inc.

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.