The thing that always frustrates business when talking about social media and ROI, is when I tell them it depends on their business model. This makes logical sense but more want there to be a predefined recipe. Not likely but Oliver Blanchard does an excellent job of steering you down the right path. Below is the presentation he did at WOM Super Genius and below that is his PPT. Enjoy!
Social media ROI is getting more attention as companies look for more insight into what they’re actually getting for the money being spent on social media. To help companies get a handle on ROI, we will be introducing a new service called Audience. Here’s some more information: http://sysomos.com/products/overview/audience
cheers, Mark
Mark Evans
Director of Communications
Sysomos Inc.