Mobile Marketing Class: Day 17 – Mobile’s Fit


Tonight we reviewed all the other marketing methods that mobile marketers need to consider when creating a mobile marketing plan/campaign. Mobile marketing is not a standalone and overall the goal of the mobile marketer – other than to drive revenue – is to insert digital into the physical experience through things like mobile search and scanning while making the digital experience more physical by driving in-store traffic. Today, traditional/digital marketing should be thought of as a foundation for mobile marketing and therefore we reviewed some items most students are familiar with.

  • SEO – link building
  • Site – bake location in
  • Facebook
  • Twitter
  • StumbleUpon
  • Pinterest – 155% growth in one month! (Dec 11 – Jan 12)
  • Chill – Pinterest for videos
  • – Pinterst for music
  • Soundcloud
  • Onsite customer service
  • Customer service on Twitter – Think ComcastCares
  • ZenDesk
  • email marketing
  • Media Stacking
  • Radio
  • Print
  • PPC
  • Affiliate
  • Display Ads
  • Sponsorships
  • Partnerships
  • Branding
  • Press Relations
  • Event Sponsorships
  • Events
  • WOMM

These methods can be used to drive customers to mobile when it’s appropriate and vice versa. This is all dependent on your business model. (I’m going to create a matrix with business models and devices in the splinternet.) We then finished discussing the mobile influencer and the divining rod (smartphone), the deep well (iPad) and the dictionary (PC). Next class is the Red Rocks presentations! I’m stoked to see what they came up with!!!!

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.